Victoria, the beer of Malaga, available on draught in the UK, and other international news

Victoria is now available on draught in the UK.
Launched on the over 60 bars and restaurants in the UK have started serving the beer of Malaga on tap.
To celebrate the launch, on the of August, Victoria held an event at Camino, a restaurant in the King’s Cross district of London, attended by retail and hospitality industry customers, influencers, the media, and the general public.
The event was inspired by the Andalusian city of Malaga, with Malagueño culture brought to the heart of London, including authentic Spanish food paired with Victoria and a band playing Spanish music.
Visibility for the event and the brand was achieved through digital communication, influencers, and the media.

The Estrella Damm National Restaurant Awards is Restaurant magazine by BigHospitality’s annual countdown of the top 100 restaurants in the UK , as voted for by the UK’s leading chefs, restaurateurs, and food writers.
The much-needed celebration, after a difficult year for the hospitality sector, took place on the 16 of August at Allegra restaurant in London.
Estrella Damm sponsored three awards, with Moor Hall being named Estrella Damm National Restaurant of the Year for the second year running, The Angel at Hetton earning the title Gastropub of the Year and the Sustainability Award going to Silo.
This year an Estrella Damm Dining Experience was created for Estrella customers and key stakeholders and led by chef ambassadors Liz Cottam and Adam Handling, who talked guests through a menu of their star dishes paired with Estrella Damm.

During August, Estrella Damm shoppers in Jumbo supermarkets or online at www.jumbo.cl in Chile had the chance to win a gastronomic experience with four of the country’s best chefs, all Estrella Damm chef ambassadors: Benjamín Nast, Álvaro Romero, Marcos Baeza and Renzo Tissinetti.
The unique experiences included dinner at one of the chef’s restaurants, featuring a menu paired with Estrella Damm, and a show-cooking session with the chefs. The promotion was supported on Instagram and Facebook, with an e-mailing to Jumbo customers, banners on www.jumbo.cl and visibility at points of sale.
The chefs and their restaurants also posted about the promotion. During the month, Estrella Damm sales at Jumbo increased by 73% compared with August last year.

During the months of May, June and July, Chanson Music Clubs hosted several Inedit Nights in Dalian, Harbin, Shenyang and Dandong in the north of China.
At the events, customers enjoyed Inedit Damm beer and received giveaways in venues especially decorated for the occasion. TikTok celebrities who collaborate with Inedit Damm were invited to the events, which helped boost sales and increase brand awareness.

In July, Complot, Damm’s Mediterranean IPA, ran its first digital campaign in Italy, seizing the moment of the beer’s boom in the country.
The campaign, focused on the regions of Lombardy and Veneto, started on the 4th of July and was active for 4 weeks on social media, reaching over 1,682,000 people on Facebook and Instagram, and 1,228,000 on YouTube, with a total of more than 11,700,000 impressions.

Damm beers have been awarded Gold and Grand Gold in the Quality Awards 2021 of the Monde Selection International Quality Institute, based in Brussels, Belgium. Estrella Damm, Free Damm, Inedit Damm and Complot IPA all earned Gold awards with Equilater receiving Grand Gold.