Spectacular Estrella Damm outdoor advertising campaign in the UK

“Brewed in Barcelona” was the message of the stunning new Estrella Damm outdoor advertising campaign in the UK.
Major cities such as London, Manchester, Liverpool, Birmingham and Edinburgh were among the sites chosen for artist Silja’s striking designs imparting the Mediterranean way of life.
Various unique and premium formats were used, including art walls, created to connect with the younger target, digital screens, canvases, murals and branded underground stations.
The highlight was the digital display in London’s emblematic Piccadilly Circus, one of the largest screens in Europe, in the heart of the UK’s capital city, including during Queen Elizabeth II’s Platinum Jubilee weekend, when the streets were packed with people joining in the celebrations.
The campaign started on the 20th of May and lasts for five weeks, backed up by communications on social media.

Madrid and the Caja Mágica were once again at the centre of the world’s best tennis thanks to the 20th edition of the Madrid Masters 1000 tournament.
Audiences of over 30 million viewers and nearly 300,000 spectators attending the tournament live reflect the enjoyable entertainment.
The men’s competition went from one great match to another: Carlos Alcaraz, the brilliant champion, beat his idol Rafael Nadal in the quarter-finals, world number one Novak Djokovic in the semi-finals, and Alexander Sverev in an outstanding final.
In the women’s competition, Tunisian Ons Jabeur won her first Masters 1000 by beating American Jessica Pagula.
Estrella Damm, an official sponsor of the tournament, once again dazzled with what has become the iconic Estrella Damm lounge area, the scene of music and concerts in an event that is more than just a tennis tournament – it’s a tennis party.

The Estrella Damm Culinary Journey was back in Miami in May for the third year, with a new name, a new format and additional new restaurants.
The new format meant that restaurants could participate in one of two ways: the Chef’s Tasting Menu, “a multi-course experience of haute cuisine that offers a spin on classic dishes, together with entirely new creations to distinguish each facet of Estrella Damm’s unique flavour profile”; or Perfect Pairing, “a main dish created by the chef with carefully-selected ingredients that complement and highlight the distinctive flavours” in the beer of Barcelona.
48 restaurants took part. Diners were able to get all the information at https://miami.estrelladammjourney.com, which was visited 11,350 times.
This brand activation action was supported with a digital campaign which achieved more than 2.6 million impressions. Influencers and journalists visited all the restaurants, generating content daily.
In addition, the main supermarkets in Miami ran promotions with prize draws for dinners at participating restaurants.

Diners in Toronto, Canada once again enjoyed a gastronomic trip around the city’s top restaurants in the Estrella Damm Culinary Journey in May.
Diners were able to check out the 26 participating restaurants and make their choices at the new look website https://toronto.estrelladammjourney.com which was visited over 5,600 times.
The gastronomic route also received coverage in the print and digital media, thanks to influencers and journalists visiting the restaurants, notably in the local View the VIBE lifestyle magazine.
A parallel digital campaign achieved over 3.3 million impressions.

Damm Lemon held launch events in the Chinese cities of Shenzhen, Chengdu and Changsha in May and in Zhengzhou and Dalian in June.
All the events took place in high-end restaurants or in renowned hotels, presenting the brand and the product using elegant decoration featuring lemons as the main element. Guests were able to enjoy a gastronomic menu paired with Damm Lemon.