Inedit Damm celebrates the Mid-Autumn Festival in China with special edition packs

Inedit Damm created two special packs to celebrate the Mid-Autumn Festival in China, a moment for families and friends to get together around the time of the full moon.
The packaging of the limited-edition Mid-Autumn Festival pack of 6 x 75cl bottles of Inedit Damm featured the brand’s premium design and traditional Chinese elements.
The Mooncake pack, conceived as a gift for customers as a thank you for their support during the year, included mooncakes, which are traditionally eaten during the festival.

Inedit Damm has launched a new individual pack for its 75cl bottle.
The design is elegant and sophisticated, reflecting the beer’s premium image.
It features a silhouette of the bottle and characteristic brand elements such as the red collar and the star.
An initial 10,000 packs will be available through the retail trade in southern China.
The aim is to lever the exclusive brand image of Inedit Damm to boost sales.

For the third year running, Estrella Damm was at the Tunes in the Dunes music festival at Perranporth Beach in Cornwall in the UK, from the 2nd to the 4th of September.
The festival, held for the fifth time, arose from the live music at The Watering Hole, a pub on the beach and an Estrella Damm customer.
The over 20,000 people who were at the three-day festival enjoyed more than thirty artists, including Fatboy Slim, other entertainment and food trucks.
The Estrella Damm area featured DJ sessions and a customised table tennis table by artist Lois O’Hara. All the beer at this “Plastic Free Festival” was served in cans or biodegradable cups.

Artist Felicity Marshall has taken over the Play Room at The Book Club pub in Shoreditch, one of London’s most trendy neighbourhoods.
For three months the Embryonic Journeys exhibition of her sculptures and prints is on show at this iconic pub, sponsored by Estrella Damm.