Estrella Damm launches Chefs, a new advertising campaign, in Spain and other news from around the world

Chefs, Estrella Damm’s latest advertising campaign in Spain, brings together 42 of the country’s leading chefs on the scenic cliffs of the Costa Brava, reflecting the beer’s Mediterranean origins. Ferran and Albert Adrià, the Roca brothers from El Celler de Can Roca, Carme Ruscalleda, Maca de Castro and Dabiz Muñoz are among a list of chefs who look to the future and commit to working as they always have done, using the finest local ingredients, taking care of the details, innovating and loving the job they do – a commitment and values shared by Estrella Damm. Because, as Joan and Jordi Roca say at the end of the spot, “It’s not just how we make a living, it’s our way of life”.

Daura, Damm’s award-winning gluten-free lager, is now available at over 500 Albert Heijn stores in the Netherlands. Albert Heijn is the country’s biggest supermarket retailer, with nearly 35% market share, and is known for its focus on gluten-free, innovative, sustainable and premium foods and drinks.

Estrella Damm customers at 36 supermarkets in Vancouver, Canada were able to take part in a competition to win one of ten $300 gift cards to dine out in local restaurants. One of the ways Estrella Damm has been helping to support the lockdown-affected British Columbia hospitality industry.

Sunset, ocean views and Inedit Damm are the perfect ingredients of a special evening at the ultra-deluxe Little Palm Island in the Florida Keys, described by Forbes as “The Most Romantic Private Island Resort” in the USA. The gastronomic beer will be served, in its own distinctive glasses, with one of the 8 dishes in the tasting menu, which can be enjoyed in the resort’s Dining Room restaurant, by the pool or, for a truly wonderful experience, at a torchlit table on the beach.

All the paper and cardboard Damm uses in labels and packaging at our brewery comes from sustainably and responsibly managed forests. Partner suppliers are required to be PEFCTM or FSC® certified, ensuring compliance with strict global regulations that aim to protect biodiversity and combat climate change.