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Damm beers win big at the World Beer Championships and other international news
SA Damm Brewery
Damm beers win medals at the World Beer Championships
Damm beers have won lots of medals at the latest edition of the World Beer Championships, held in the USA by the Beverage Testing Institute.
The World Beer Championships is America’s oldest beer competition.
Independent judges awarded gold medals to Daura, Daura Märzen, Inedit, Complot IPA, Voll-Damm and Keler; silver medals went to Estrella Damm, Free Damm, Free Damm Tostada and Equilater.
Inedit Damm increases visibility at its most stylish customers in the north of China
More than 300 advertising lightboxes promoting Inedit Damm’s “Make it Unforgettable” marketing campaign have been installed at premium bars, restaurants, and supermarkets in the cities of Shenyang, Dalian, Changchun, and Harbin in northern China.
Work is underway to place more of these popular displays with illuminated photos or designs, which are excellent tools for increasing visibility, reinforcing brand awareness, and encouraging purchases, at the point of sale.
Estrella Damm served at 70% of the Top 50 Gastropubs in the UK
Over the last few years, gastropubs have become places to find some of the tastiest, most creative pub food in the United Kingdom.
Each year the Top 50 Gastropubs list is published, recognising the very best of them.
Estrella Damm is served at 70% of the gastropubs on the latest list.
Daura Damm runs digital campaign in the UK
During Coeliac Awareness Week in the UK, a key moment of the year, Daura Damm ran a digital campaign aimed at raising brand awareness and directing customers to supermarkets where they can purchase the world’s most award-winning gluten-free beer.
The campaign on YouTube, Facebook and Instagram lasted 11 days and achieved almost 4 million impressions and nearly 1.3 million views.
Inedit Damm website now in Japanese
The story of Inedit Damm, how it is made with quality ingredients, tasting notes, suggestions of food to pair it with – all this and more can now be found on the new Inedit Damm website in Japanese: www.damm.com/jp/beers/inedit/
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